Offbeat is able to reach and impact the social-first generation through their media properties and generate fandom through the 1B+ follower network.  Offbeat is able to infuse brands into the cultural conversation via meme marketing, TikTok influencer activations, custom sound creation, bespoke AR Lens creation, and virtual influencer brokerage. They do this for some of the world’s biggest brands, specifically the brands who sit at the intersection of lifestyle, entertainment, and culture, including Netflix, Universal Music Group, Warner Music, Twitch, TikTok, Cameo, Hooters, McDonalds, The Cheesecake Factory, and Diageo. Offbeat has since been disrupting the world of influence and fame by propelling the virtual influencer industry forward through VirtualHumans.org, brokering relationships between virtual influencers and brands, and by creating complete bespoke virtual beings for their owned properties. Offbeat’s deep understanding of what engages and motivates the younger generation is what has kept them leading their industry since day one and is why their founding team were some of the first to have millions of followers across accounts on Twitter, then Instagram, then Snapchat, then TikTok. This is also how they became pioneers of the virtual influencer industry, with not only the best technology to create virtual beings, but the knowledge of community building, social influence and storytelling that keeps audiences engaged. Offbeat is taking their most virtual influencer further by transcending him into the Web3 space.