Bridg is a software as a service (SaaS) company that helps brick and mortar businesses to unlock their customer data and maximize their revenue. Bridg provides an enterprise solution with a scalable architecture to meet modern business needs and a flexible data ingestion capability that can assimilate data from all unique data sources. It also provides a user-friendly interface and private data lake instance where clients can leverage SQL for in-depth data analysis and integrate with any number of business intelligence tools. The Bridg platform provides offline identity resolution capabilities that deliver industry-leading accuracy levels and match rates. It identifies the actual individual behind the transaction independent of the card or channel used by leveraging its proprietary data asset in conjunction with the customer’s transactional data. This allows for privacysafe customer profiles to be built with SKU-level purchase data and enriched with demographic, socioeconomic and lifestyle attributes. The Bridg solution also provides segmentation and analytics capabilities that create dynamic campaign audiences drawing from over 300 attributes including purchase history, demographics and socioeconomic and lifestyle factors. It also allows for personalization based on actual purchases, preferred items, frequency, price sensitivity, promotional history, daypart and channel preferences via virtually any digital channel. The Bridg platform is privacy-first and meets key industry regulatory standards. It is continuously monitored, maintained and updated to ensure data security and privacy. Bridg offers custom integrations with existing platforms, data visualization tools and platforms, data management platforms, and measurement providers. Overall, Bridg helps brick and mortar businesses to increase their first-party data and maximize their revenue. It provides customers with reliable, timely customer insights to personalize offers, amplify convenience, and stay competitive in an ever-changing marketplace. It also provides brands and advertisers with insight into verified shoppers to enhance direct consumer engagement and strengthen their retailer partnerships.