AppTap is an app marketing platform that helps advertisers, publishers, and brands to promote their apps and products to millions of users. AppTap’s contextual and user targeting algorithms ensure that the right users are targeted with the right message at the right time. AppTap’s integrated advertising units are integrated into the content experience on partner sites, ensuring that apps and brands are promoted in context. AppTap also offers highly effective promotions, where sponsored apps are aligned with a user’s interests. Additionally, AppTap allows advertisers to target users by device, platform, geography, and many other attributes to ensure that the right audience is reached. AppTap helps advertisers, publishers, and brands to maximize their app promotion campaigns and reach their goals.