AdDaptive is a B2B account-based advertising platform that helps companies maximize their marketing efforts by leveraging offline and online data, intelligent technology, and unrivaled analytics to reach the key accounts that matter most to their business goals. AdDaptive offers a comprehensive ABM platform that provides insights and analytics to help companies better understand their audience, strategy, and business needs in order to optimize their campaigns and increase ROAS (Return on Ad Spend). AdDaptive's platform includes features such as customizing analytics views, building firmographic segments, and activating campaigns through objective-based media. AdDaptive also offers cross-channel analytics to help companies prove ROAS, audience composition, campaign analytics, and site analytics to unlock brand lift data. Additionally, AdDaptive helps companies deploy across the media landscape to explore the best media mix for each campaign. Finally, AdDaptive offers a support team that is invested in their customers' success.